At the crowded Corrientes Avenue in Buenos Aires City, in the theatre district, you can find Luisita´s Photo Studio. There, thousands of celebrities of show business and Argentinian culture were portrayed since the 60´s for more than thirty years. Artists like the popular singer Atahualpa Yupanqui, the prestigious musician Mariano Mores or the worldwide known actress Tita Merello, among many others, were immortalized in Luisita´s photos.
Back then, the world of photography was a male-dominated industry, but Luisita worked her way to the top. With the help of her two sisters, she made amazing artwork with photography. Time and technological changes brought an end to their career, but the spirit of their work and the value of their art, lives on.
Dir. Sol Miraglia & Hugo Manso - 72min - 2018 - Argentina - Language: Spanish - Subtitles available in: English, French
"As a filmmaker and a photographer what attracts me the most are those things that are hidden, those things left behind. In 2009 I met Luisita, and I discovered at her house over 25,000 film negatives kept in boxes inside wardrobes and under the furniture.
Nowadays, one of the main conflicts of cinema and photography is the irreversible loss of archives. Luisa owns a priceless photographic patrimony of the 60 ́s and 70 ́s theatrical show business of Buenos Aires. Working with her original negatives, I found a unique corpus of an amazing artist. I truly believe Luisa ́s story and these negatives are part of the social memory of an epoch.
In these ten years of friendship with Luisita and her sisters, I have faced the rejection of many men from the art world, who were not slow to detract from this work. Despite this, I feel the enormous responsibility of making her story known."